HP Workforce Solutions
Website Redesign
CLIENT
HP
ROLE
ACD - Design Lead
AGENCY
metajive
Shaping the Experience for Workforce Solutions
We partnered with HP to help drive a major digital shift, evolving the brand from a hardware-focused legacy to a connected, service-led future. Our team designed and launched the digital foundation for Workforce Solutions, bringing together a diverse portfolio of services into one scalable, high-performing platform. The outcome is a unified, premium digital experience that enables HP to engage global enterprise audiences with clarity, confidence, and credibility.
Reframing a Global Brand Around Service
HP required more than a redesigned site. They needed a scalable digital foundation capable of supporting a rapidly expanding portfolio while preserving the strength of the core brand. The challenge was to clarify an increasingly complex service ecosystem and establish a distinct, premium identity for Workforce Solutions, all within the framework of the parent brand.
A Strategy Led by Story
We began with the fundamentals, creating a clear and intuitive information architecture tailored for enterprise audiences. A structured sitemap brought clarity to a complex organization, ensuring each sub-brand and solution had room to stand on its own. Customer testimonials added credibility, reinforcing service claims and building confidence with prospective clients. Every layer of the experience was designed to establish trust, communicate value, and strengthen authority within the services landscape.
User Experience That Delivers
We centered the experience on what users value most: clarity, efficiency, and trust. A streamlined, value-led navigation removes friction and turns complex service pathways into intuitive digital journeys. Whether serving small businesses or global enterprises, the offering is immediately clear and easy to understand from the first interaction. No unnecessary language. No ambiguity. Just a straightforward path to the right solutions.
Activating the HP Brand Across Digital
HP’s brand standards were originally created with print in mind. We translated them into a dynamic digital system. The result is a modular, premium design framework enriched with custom 2D and 3D motion. Ambient video and interactive visuals do more than elevate aesthetics. They clarify complex services quickly and intuitively. Every interaction feels cohesive, contemporary, and distinctly aligned with the HP brand.
A Higher Standard for Enterprise Digital
This was more than a website release. It set a new standard for digital within HP, introducing a unified, premium platform that positions Workforce Solutions as a credible leader in the services market. The result is a digital-first identity that matches the strength and reliability long associated with the brand’s hardware legacy. It demonstrates how established technology companies can evolve and thrive in a service-led landscape.
Let's make
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Heidenreich