Google Flow
AI Filmmaking Tool
CLIENT
Google
ROLE
Product Designer
AGENCY
metajive
Bringing Flow from Concept to Launch with Google Creative Labs
Flow was designed for creatives, harnessing Google DeepMind’s most advanced models, including Veo, Imagen, and Gemini, to provide storytellers with precision, control, and consistency in AI-driven filmmaking.
As we explored the early prototype, I rigorously tested its capabilities, identified opportunities for refinement, and iterated in close collaboration with the development team to strengthen performance and usability across the platform.
Started with a prototype
Acting as the initial foundation, our team stepped in at the earliest stage to design and build a working prototype that ultimately evolved into the Flow product available today.
From idea to I/O
Flow took center stage at the Google I/O 2025 Keynote, drawing thousands of attendees and millions of viewers straight to the Flow announcement page to check out the tool and learn more.
Let's make
something special
Heidenreich