4health-project-cover-header

4health Pet Food:
A Wholesome Tradition 

4health Pet Food:
A Wholesome Tradition

4health Pet Food:
A Wholesome Tradition

4health Pet Food:
A Wholesome Tradition

4health Pet food is a premium dog (and cat) food brand without the premium price, only available at Tractor Supply. They are also one of the highest independently rated dog foods on the market with their focus centering on real meat ingreidents without using filler grains like corn, soy or wheat.

Our challenge was to create a brand essence video that helped tell their story to be used online and in paid media placements. Since Tractor Supply also sells other dog food brands,  we didn't want to alienate those offerings so worked towards finding a niche that 4health could fill – those who live close but far from cities.

CLIENT     Tractor Supply Company

CLIENT     Tractor Supply Company

CLIENT     Tractor Supply Company

CLIENT     Tractor Supply Company

ROLE     Senior Art Director

ROLE     Senior Art Director

ROLE     Senior Art Director

YEAR     2016

YEAR     2016

YEAR     2016

AGENCY     HughesLeahyKarlovic

AGENCY     HughesLeahyKarlovic

AGENCY     HughesLeahyKarlovic

4health_frame1
4health_frame4
4health_frame8
4health_frame11
4health_frame2
4health_frame5
4health_frame9
4health_frame12
4health_frame3
4health_frame7
4health_frame10
4health_frame13

Brand Essence TV Spot 

More Projects